Optixx has opened a new subsidiary, Optixx Portugal, to service customers in Portugal, Spain, Italy, Greece, Turkey and the Middle East with its low-cost free-form back-side progressive lenses, which have been recently completed by single-vision lenses. Run by José Jorge, a well-known personality in the market, the new Portuguese sales and marketing platform will be complemented by a full-fledged high-tech free-form laboratory with anti-reflection coating capabilities. The Swiss-based company chaired by Rudolf Suter has also put together a network of 12 sales representatives in Germany, reporting directly to the head office in Switzerland to work with independent opticians. Thanks mainly to new and larger contracts with big chains, Optixx raised its sales by 30 percent last year. Sales and orders so far this year indicate that it is on the way to book a 40 percent sales increase this year to about €20 million.