Orgreen, the Danish eyewear brand, has set up new distribution in Canada. The brand's previous distributor in the Canadian market was the Prisme Optical Group. Orgeen's U.S. subsidiary took over its Canadian distribution directly in July 2018, using two sales representatives. Orgreen opened its U.S. subsidiary two years ago in Berkeley, California. Currently, five people work in the U.S. office and nine sales representatives cover the U.S. market. Now ranking after Scandinavia and Central Europe, the U.S. is becoming more and more important for the Danish brand.