Ottica Avanzi is launching a new house brand, a collection of prescription and sun eyewear for men called Eye Wish. The campaign plays on the use of colors and motifs of the shirt worn by the model, reflecting the design of the glasses in the background. The campaign is the work of Jack Blutharsky. It uses the press and web, and customization of points of sale. Zeus Ferrari is the art director and Gianluca Simoni the photographer.