Pierre Fay is going to be the new president for global e-commerce at Essilor. The job involves heading up the newly bought FramesDirect operation with its co-founders, David Cooper and Guy Hodgson, and working on the launch of MyOnlineOptical to eye care professionals in the U.S. Fay comes from Luxottica Group, where he was executive vice president in charge of the North American wholesale division. He is also the founder of eyeweb.com, and a former president of L'Amy in the U.S. and Silhouette Optical U.S.