Pluriel Afflelou Becomes Claro Afflelou

Alain Afflelou is renaming all 40 of its Pluriel Afflelou stores in France and Belgium Claro Afflelou, the Spanish-sounding name chosen for this alternative retail format at the two Spanish stores that have adopted it so far. The big French franchisor is also extending one of Claro Afflelou's private-label offers ...

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