Charmant Europe displays Japanese heritage and craft with new brand

Charmant MN31009 - Shino 3

Visitors at the recent Silmo eyewear trade fair in Paris were able to take a look for the first time at Charmant’s new house brand, Minamoto, just launched by the European subsidiary of the Japanese eyewear maker.

Keep reading this article by becoming a member


Enjoy unrestricted access to Eyewear Intelligence

To continue reading this article subscribe now

  • Unlimited access to our highly trusted industry insights and analysis
  • Benchmark yourself against the market and competitors
  • Find inspiration to drive your business forward
  • Stay up to date with new business models and startups

If you aren’t ready to subscribe now, you can REGISTER FOR FREE. Already an Eyewear Intelligence subscriber? Sign in here.