Charmant, the Japanese eyewear manufacturer, has received two international communication awards, the Healthcare Advertising Award and the Communitor Award, for its Charmant Style Show held at the beginning of the year. Developed in partnership with the MENSCH Kreativagentur agency and initially launched to make up for the cancellation of the Opti 2021 trade show, the brand’s digital show included the presentation of the new collections to opticians as well as training sessions. Opticians had been invited to participate in the event through invitations send by regular mail and advertising inserts in B to B optical magazines. Charmant held a second session of its Charmant Style Show from June 5 to 7.

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