Eddie Bauer has been supporting American Forests for the past 25 years. In a new initiative, the Charmant-owned brand will be donating to the conservancy a portion of the proceeds – up to $1,000 – from each sale of Eddie Bauer Eyewear from April 1 to April 30. Every dollar will translate to a tree planted. In addition, customers are receiving gifts whose value scales with the size of their orders. Stock orders through Charmant sales consultants can earn an Eddie Bauer backpack and prescription orders an Eddie Bauer water bottle. Customers who comment on Charmant’s social media posts can win Eddie Bauer sunglasses, while Charmant sales consultants and employees can enter an Earth Day photography contest and have their photos featured on Charmant’s Facebook and Instagram pages.