After the modernisation of its German production facility in Braunschweig, Essilor, the lens manufacturing unit of EssilorLuxottica, wants to give more relevance to the “Made in Germany” label in its communication. This should give partner opticians in the important German market additional sales arguments.

Above all, the technically demanding and complex spectacle lenses and finishes are manufactured in Braunschweig. These include the premium Varilux lenses and the new Essilor AVA lenses. Sustainability played an important role in the optimization of production processes. The plant is operated 100 percent with green electricity and a closed water cycle to reduce water consumption. Essilor also plans to use sustainable materials in the future.