The average time spent in front of screens increased to an estimated 13 hours and 38 minutes per day last year, a 30 percent increase from a year before, according to an announcement by Eyesafe last week.

In the same communication, the company also stressed that eye strain has become the main point of consumers’ concern when using monitors, laptops and TVs in reference to a LG Display/Nielsen research conducted in September 2020. Among the 5,000 consumers surveyed in the U.S., the U.K and China, 32 percent said that eyestrain and vision deterioration were their main pain point when using monitors while that same number stood at 31 percent for laptops and 24 percent for TV screens.

Based in Minneapolis and founded in 2014, Eyesafe is a privately owned company that brings together consumer electronics companies - like LG, Acer, HP, Lenovo or Dell for example – with healthcare organizations – including the American Optometric Association and Prevent Blindess among others - to develop research, solutions and products aimed at reducing the impact of blue-light emitting devices.

The company is planning to launch in April its own range of accessory filters for consumers to use on their screens, which are said to reduce high-energy blue light while maintaining color performance. The Eyesafe Blue Light Screen Filters will include products for smartphones, tablets and laptops, that consumers will be able to purchase on the company’s e-commerce website as well as through distribution channel partners.

However, Eyesafe is mostly working with consumer electronics brands on built-in protection displays that aim at reducing the emission of blue light at its source without compromising on the user’s experience, with the aim of shaping a new industry standard. Its technology has already been adopted by the above-mentioned consumer electronics’ brands as well as by ZAGG InvisibleShield, the screen protector brand.

In January, the South-Korean brand LG Display, one of the global leaders in the sector, launched the first Eyesafe-certified TV display. The compliance of the new display to the Eyesafe blue-light emission requirements has been certified by TÜV Rheinland, a global inspection services’ company and also a partner of the U.S. company.

Eyesafe is striving to position itself as the reference ingredient brand for consumers in terms of blue light protection. Communication to the public has been mostly carried by the consumer electronics’ partners so far, through their own marketing and eye protection information on their website, but the company is planning to start direct marketing activities towards consumers in the coming year. Asked whether they were looking at future partnerships with eyeglass lenses’ manufacturers, an Eyesafe spokeperson said that the company was always looking for new opportunities and applications for its technology.