Flair, the German brand specialist in high-end rimless eyewear, is celebrating its 75th anniversary this year with a new brand identity. The company, which has been taken over last year by the OWP group, updated its logo and introduced new colors and fonts designed to carry a more contemporary image, while keeping the “Made in Germany” statement at the front of its communication. Flair has already started to display the new brand identity on its websites, social networks and advertising materials.