Formuleyes, a new eyewear company headquartered in Greater London, has signed a licensing deal with Formula 1 racing and will be producing a series of related collections. It will begin by celebrating Formula 1’s 70th anniversary with three models. The Titanium will be the first to market, making its debut this month. The frames will be made of sustainable material by way of zero-footprint 3D printing, and each pair will be unique. The Gold, to follow in October, will be made of handcrafted cellulose acetate, titanium and carbon fiber and meant to reflect Formula 1’s legacy. The Red, the final installment due in November, will have a half-sport, half-fashion look.