Marchon has entered an exclusive, long-term global licensing agreement with the American footwear and apparel brand Converse.
The sun and optical collections designed under the new partnership will roll out globally at the beginning of January 2021. Taking cues from the brand’s footwear, most notably the Chuck Taylor All Star and Pro Leather models, eyewear styles will feature recognizable motifs and design elements such as the “All Star” patch and “Star Chevron” logo.
The assortment will comprise 16 sunglasses and 43 optical styles. Converse targets all genders and ages from 12 to 35, but claims to resonate “around the world and across generations.”
The eyewear line will be sold globally in select sun and optical retailers, as well as online at eyeconic.com.
Marchon replaces De Rigo as Converse’s licensee. The Italian eyewear manufacturer obtained the license after taking over the American company REM Eyewear in 2016.