Safilo wants to boost digital engagement with younger customers through new license

Safilo has announced the signature of a new multi-year licensing agreement with digital influencer and fashion designer Chiara Ferragni for the design, manufacture and distribution of eyewear under her eponymous brand. The eyewear collection will include both sunglasses and eyeglasses, and will first be presented for the Spring/Summer 2022 season ...

Keep reading this article by becoming a member

barrier_image_OIC

Enjoy unrestricted access to Eyewear Intelligence

To continue reading this article subscribe now

  • Unlimited access to our highly trusted industry insights and analysis
  • Benchmark yourself against the market and competitors
  • Find inspiration to drive your business forward
  • Stay up to date with new business models and startups

If you aren’t ready to subscribe now, you can REGISTER FOR FREE. Already an Eyewear Intelligence subscriber? Sign in here.