Thélios, the joint venture between the French luxury goods conglomerate LVMH and Marcolin, launched the men’s luxury eyewear brand 9.81, its first independent label. So far, the Italian eyewear manufacturer, which was created in 2017, has produced collections for LVMH brands.
The eyewear-only brand ”tells the story of determined men, who are constantly on the go and in search of challenges in all aspects of their lives,” it said. The collection is designed, developed, produced, and distributed by the company and will soon be available in a selected network of opticians worldwide. The collection will retail from €290 to €490.