Thélios launches the eyewear brand 9.81

Thélios, the joint venture between the French luxury goods conglomerate LVMH and Marcolin, launched the men’s luxury eyewear brand 9.81, its first independent label. So far, the Italian eyewear manufacturer, which was created in 2017, has produced collections for LVMH brands.The eyewear-only brand ”tells the story of determined men, who ...

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