Thélios, the Italian eyewear manufacturer resulting from a joint venture between LVMH and Marcolin, the Italian acetate-sheet manufacturer Mazzucchelli 1849 and the American specialty chemical group Eastman have joined forces to develop sustainable innovation in the eyewear industry.
“Sustainability has become a business imperative. We have chosen to team up with the best in class players - Mazzucchelli for acetate transformation and Eastman for molecular recycling - to work jointly on the development of new sustainable materials, which we hope will drive change in our industry,” said Carlo Roni, Thélios’ director for research and development.
The partners are exploring a series of eco-responsible formulas, using certified recycled content and biosourced materials.
“This project is part of a sustainability path that Mazzucchelli has been pursuing for several years,” added Giovanni Orsi, the chairman of the acetate-sheet producer.
The three companies are currently working on acetate eyewear frames “which will be significantly more sustainable than the current offer,” they said in a statement.The first collections composed of these acetates are planned to be released by Thélios in 2022.
Thélios designs, produces and distributes sunglasses and optical frames for the brands Dior, Celine, Loewe, Stella McCartney, Kenzo, Fenty, Fred, Berluti and Rimowa. It also recently launched its own brand 9.81.