All Products articles – Page 40
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Maui Jim says it is introducing a revolutionary lens technology....
Maui Jim says it is introducing a revolutionary lens technology. Using a proprietary lens material, its new MauiBrilliant lens is said to be offering optics that are nearly as clear as glass, although it has nearly one-third the weight of standard glass. The American sunglass brand says it is the ...
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A few weeks ago, Quechua invited a group of 14...
A few weeks ago, Quechua invited a group of 14 eyewear designers from Julbo and other companies in the Jura region of France for a presentation of Decathlon's outdoor brand, its product design and development strategy and an exchange of views. For the time being, Decathlon markets several lines of ...
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Optic 2000 has launched a new ad television campaign in...
Optic 2000 has launched a new ad television campaign in France labeled “Objectif Zéro Dépense,” which focuses on the need to offer accessible quality. As of March 4, the 1,200 opticians of the French retail chain have been proposing to their customers two alternatives based on the doctor's prescription, one ...
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Adlens has announced the European launch of Adlens Select, an...
Adlens has announced the European launch of Adlens Select, an eyewear solution which is supposed to help the people frustrated by their changing eyesight. Adlens Select features an adjustable dioptre range from -4D to +5D. The eyewear lenses can be continuously adjusted for near, intermediate and distance vision at the ...
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Zyloware Eyewear has announced a multi-year licensing agreement for Shaquille...
Zyloware Eyewear has announced a multi-year licensing agreement for Shaquille O'Neal Eyewear, a new optical eyewear collection named after a famous American basketball champion that will be available in the U.S. in April. The sports-inspired collection has been designed for men aged 18 to 50 who seek fashionable, high-quality frames ...
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InSpecs has signed a multi-year agreement with Carlos Santana to...
InSpecs has signed a multi-year agreement with Carlos Santana to design, market and distribute sunglasses and ophthalmic frames under the Santana by Carlos Santana and Carlos by Carlos Santana brand names. Both lines will showcase custom acetates featuring color samples from album-cover artwork of the legendary musician. The Santana by ...
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Blauer, a brand of Fgf Industry, is launching its first...
Blauer, a brand of Fgf Industry, is launching its first ever eyewear collection, in partnership with Had (Have a dream) Italy, which will take care of design and distribution. The glasses, which can be found in both men's and women's versions, are inspired by those of the American police, both ...
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Caledonian Optical has partnered with Shaw Lens to bring optometrists...
Caledonian Optical has partnered with Shaw Lens to bring optometrists Shaw's “Binocular by Design” technology, a major lens innovation since the introduction of freeform digital lenses. Shaw's patented enhancement addresses the therapeutic requirements for patients with strabismus, amblyopia, anisometropia, post-surgical refractive error, concurrent contact lens wear or just general dissatisfaction ...
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While Logo Eyewear is planning to launch a MacLaren line...
While Logo Eyewear is planning to launch a MacLaren line of eyewear at the next Silmo Paris show (see our last issue), Marma London announced the launch of two new lines of eyewear, Aston Martin and Aston Martin Racing, at a hotel near the Mido fair last month.
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Mykita has launched a new advertising campaign revolving around the...
Mykita has launched a new advertising campaign revolving around the image of a Mediterranean island in a pleasant mid-summer atmosphere
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The Luxottica Group has announced the signature of a new...
The Luxottica Group has announced the signature of a new and exclusive licensing agreement with Valentino eyewear, covering sunglasses and prescription frames. The 10-year contract, which will take effect at the beginning of 2017 with Luxottica's first collection under the Italian fashion brand, takes the place of a deal with ...
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Mondottica has announced the signing of two new licenses for...
Mondottica has announced the signing of two new licenses for the first eyewear collections under the brand names of Cath Kidston and Le Coq Sportif. The first one, which will run until 2020, will be initially targeted at major retailers in Europe and Asia. It will include optical frames, sunglasses ...
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Invu by Swiss Eyewear Group partnered with Ecal-University of Art...
Invu by Swiss Eyewear Group partnered with Ecal-University of Art and Design Lausanne for its first ever Invu Sunglass Design Contest. More than 30 students studying for a bachelor degree in industrial design entered the competition, which required them to design original new sunglass models. The jury, made up of ...
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Optician, the leading British trade magazine, has redesigned its layout...
Optician, the leading British trade magazine, has redesigned its layout following its recent takeover by the Mark Allen Group
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Rudy Project has signed a sponsorship deal with Dani Pedrosa,...
Rudy Project has signed a sponsorship deal with Dani Pedrosa, the motorcycling champion who competes in the Repsol Honda Moto GP team
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Lunettes Grasset is launching the first range of prescription frames...
Lunettes Grasset is launching the first range of prescription frames made in France under the IKKS brand, feeling that this will reinforce the French company's offer internationally. The line will include models for men, women and juniors that will be available at retail from the first quarter of 2016 for ...
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7Trade, the German distribution agency of Micha Siebenhandl, was able...
7Trade, the German distribution agency of Micha Siebenhandl, was able to trademark its iViator brand at the end of last year. This house brand of sunglasses offers 34 variations in colors and styles, which can be combined via the brand's website or at participating retailers who have all variations on ...
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Rossignol, the French ski brand, is accompanying a big push...
Rossignol, the French ski brand, is accompanying a big push into the fashion and lifestyle apparel market with the launch of a new line of sunglasses that will be available in stores from the month of April. More technical sunglasses for snow sports will come out in September, but they ...
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After launching its first line of children's glasses, called First,...
After launching its first line of children's glasses, called First, at the end of 2015, Mykita added two new corrective frames and two new sunglass models to the collection, launching them at Opti in Munich. In total, the company offers six different corrective frames and six sunglass models for children, ...
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L'Amy has also agreed to work together with Eyewear Designs,...
L'Amy has also agreed to work together with Eyewear Designs, licensee of New Balance, to expand the distribution of the sports brand's line to Canada, Mexico and Europe, plus selected accounts and regional independents in the U.S. L'Amy will focus on the New Balance optical line in the U.S. and ...
