Rachel Stevens, the British pop star, is the face of CIBA Vision's latest Focus Dailies ?Smiling eyes' campaign, which is targeting 16-24 year-olds to wear the daily disposable contact lenses. Stevens appears in advertorials in the March issues of women's and celebrity-driven magazines, such as Elle, Glamour, OK!, Bliss, Closer, More, Heat, Now and New!. According to Ciba Vision's research, nearly half of 16-24 year-olds that require vision correction are interested in contact lenses.