Reed Exhibitions and The Vision Council have set earlier new dates for the International Vision Expo West show in Las Vegas, starting in 2011, making it happen at the beginning of September instead of the beginning of October. The fair will run on Oct. 2-5 this year, on Oct. 1-3 in 2009 and on Oct. 7-9 on 2010. It will move to Sept. 8-10 in 2011 and to Sept. 6-8 in 2012. This could create a potential conflict with the new MIDO Business Forum in Rome.