Reed Exhibitions, the co-owner of International Vision Expo, has formed a medical advisory panel to engage contact lens, pharmaceutical and diagnostic companies at the East and West Vision Expos. The new panel held its inaugural meeting on March 22 during International Vision Expo East. It is made up of the following companies and representatives: Alcon Laboratories, Rick Weisbarth; Allergan, Dave Gibson; Bausch + Lomb, Mohinder Merchea; Coopervision, Arthur Alvut; Marco, Robert Kalapp; Topcon Medical Systems, Bob Gibson; and Vistakon, Lee Ball. The panel should help better educate – and attract – eye care professionals.