REM Eyewear has appointed three people to fill roles that will help the company grow.
Mitch Sebolsky is the new director of marketing, tailoring ad and awareness campaigns to each of the company's brands. His experience in marketing and communications includes the head of marketing at the denim company Rock & Republic, and he was most recently with Caesarstone Corporation in the U.S., overseeing the domestic marketing program.
In addition, Sherrie A. Rogerson will take over REM's key account business as senior executive of corporate accounts. She will nurture current accounts while seeking new ones. Rogerson comes from Doctors Vision Center, a 52-store group in North Carolina and Virginia. She was there for 21 years, most recently as vice president for retail operations/franchise services. She is a former president of the Optical Women's Association and has been on its board for six years. In 2003, Jobson Publishing named her the most influential woman in the optical industry.
Finally, REM has chosen Gilda Mehraban to be its new brand manager. She will work to develop the brands that REM holds the license for, including John Varvatos, Converse, Lucky Brand and Jones New York. She has a background in law, and her most recent position was internet marketing expert for the motivational speaker Tony Robbins as well as real estate and legal clients. Previously, she was the director of business affairs and legal counsel at CMG Worldwide.
Besides its licensed brands, REM Eyewear has several of its own house brands, such as Indie, Surface, Lipstick and Pop Corn.