Liberated Brands Europe, an entity affiliated with Volcom Europe, is partnering with Electric for the distribution of the Californian sport and lifestyle eyewear brand in Europe. The agreement includes the wholesale distribution of Electric’s goggles and sunglasses as well as its e-commerce and marketing operations. The eyewear brand, which is celebrating its twentieth anniversary this year, was acquired at the end of 2020 by Fitlab, a U.S. group of fitness and sports lifestyle brands, from former CEO Eric Crane. The newly announced collaboration adds another layer to the partnership between both companies, as Electric acquired the Volcom eyewear license two years ago. Both companies also share a common history. The clothing company had acquired Electric in 2008 before being taken over by Kering in 2011. Electric was sold by the French luxury group to the brand’s management one year later, and Volcom was taken over in 2019 by the Authentic Brands Group.