The German optics and hearing aid retailer Optik Hallmann is opening a new flagship and headquarters in its hometown of Flensburg, in the northern state of Schleswig-Holstein. The previous headquarters were also situated in Flensburg, which sits on the Danish border, but the move will enable the company to move into the town’s center.

The new 500 square meter store offers frames and sunglasses on three floors and includes eye and hearing testing facilities. It will carry the brands of the Austrian eyewear maker Michael Pachleitner Group (MPG) such as H.I.S, Berlin Eyewear, Daniel Hechter, Red Bull Spect and Robert La Roche, as well as labels of other firms. Hallmann’s head offices are on the upper floors.

The fast expanding retailer is owned at 19 percent by MPG and 81 percent by GHG Beteiligungsgesellschaft. Hallmann opened 18 stores in 2020 and currently has 85 units in Germany and 13 in Denmark and has plans of continued “strong growth” this year.

Hallmann was founded in 1998 by the optical engineer Andreas Hallmann. He still runs the company jointly with Heinzpeter Mandl and Dietmar Mauschitz. In 2009, the company diversified into hearing aids.