Hallmann Optik, the optical retail chain operating in Germany and Denmark, reported a 28 percent year-on-year increase in revenues for 2020 to €46 million. The growth was fueled by the opening of 18 new stores during the year, bringing the total number of retail locations to 85 in Germany and 13 in Denmark. The retail company, which is managed and partly owned by the Michael Pachleitner Group (MPG), expects to reach revenues of €60 million in 2021, thanks in part through the launch of a new franchise format under the Hallmann banner. Besides the eyewear brands in its portfolio, MPG will be supplying the lenses produced at its German laboratory Schulz to Hallman franchised stores, introducing a flat rate system whereby the stores pay the same amount for their lenses each month, based on a fixed percentage of annual sales. The company also said that it recently invested €7 million in the optimization of its processes and systems, in particular for online appointment bookings and marketing purposes.