Kering Eyewear is launching its Digital Retail Concept, a new store design in which digital screens play branded videos that can be updated at any time, switching from multi-brand to single brand contents and therefore allowing for a quick and easy change in the store lay-out. The new concept is first being implemented in some of the group’s main duty-free shops located in China, Macau or the Bahamas, before a progressive roll out in selected locations at prestigious shopping destinations worldwide, the company said.

KERING EYEWEAR DIGITAL RETAIL CONCEPT @DFS MISSION HILL