Kering Eyewear is taking over the Dunhill license from De Rigo and reinforcing its partnership with the Swiss luxury goods group Richemont, which owns the brand and is a minority shareholder in Kering Eyewear. The Italian company recently announced that it had obtained the Chloé license, which is also owned by Richemont, from Marchon, who has held it for the past nine years.
Dunhill’s five-year relationship with De Rigo ends this year and the first collection overseen by Kering Eyewear will be distributed from January 2021. The worldwide license agreement covers the production and distribution of sunglasses and prescription eyewear.
Kering Eyewear’s chief executive Roberto Vedovotto says that he is confident that the company’s relaunch strategy will “lead Dunhill to establish itself as the most recognizable British luxury brand in the eyewear segment, strengthening its presence in the Asia-Pacific region while exploring new opportunities in high-growth markets.”