Meta, the company formerly known as Facebook, will be opening its first physical store on May 9. It will be located in Burlingame, California – not far from Reality Labs, the former headquarters of Oculus, which Facebook acquired in 2014 and is now home to Meta’s virtual- and augmented-reality business. The Meta Store, occupying some 142 square meters, will be selling the house brand of augmented-reality glasses and headsets and encouraging shoppers to operate every product on the sales floor. Among the items on sale will be the Meta Quest 2, which used to sell under the Oculus brand, and Portal, a headset for video calls. There will be a wall-to-wall curved LED screen for customers to test Beat Saber, GOLF+, Real VR Fishing and Supernatural. Also at hand for demonstration but not sale will be Ray-Ban Stories, a line of sunglasses that were developed with the EssilorLuxottica-owned brand; have built-in microphones, speakers and cameras; and enable the wearer to record and share. Clerks will help place orders from Ray-Ban.com.

“Having the store here in Burlingame,” says its director, Martin Gilliard, “gives us more opportunity to experiment and keep the customer experience core to our development. What we learn here will help define our future retail strategy.”

Online, meanwhile, Meta has added a “Shop” tab to its website for e-tail.