With the opening of a store in Göttingen, in the region of Lower Saxony, Mister Spex has extended its German network to 35 stores, of which 16 were opened in 2020.

The new store covers a sales area of more than 100 square meters and carries over 800 glasses.

The store network complements the Berlin-based optical retailer’s e-commerce business, which offers more than 10,000 glasses from over 100 brands. “We are convinced in our omnichannel strategy and have successfully proven in recent years that this is the shopping concept of the future”, said Jens Peter Klatt, vice president in charge of retail.