Optic 2000 supplants Krys in French retailer ranking

The results are in for the 12th edition of a ranking called “France’s Favorite Retail Brands” (Enseignes Préférées des Français), based on a survey by e-marketing.fr and EYParthenon of 8,000 French consumers over 18 years of age. Leroy Merlin, a chain of big-box hardware stores, reigns supreme overall. In the ...

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