Russian eyewear sales have increased since the lifting in May of a Covid-19 related lockdown, partly because sunglasses are being used as protection against the virus as well as a proactive engagement of retailers with clients, according to the newspaper Delovoy Peterburg, citing market participants. 

Demand is currently stronger than usual during this time of the year, confirmed the businessman Roman Shalaev. The country’s high season for sunglasses usually runs from April to September, but this year demand continues to be strong in the autumn despite the lack of sun.

Russian eyewear retailers have also been active in developing online sales and introducing new solutions to attract customers, explained Grigory Gromov, director of the eyewear retailer Refaced. Resellers have focused on personalized solutions and the home delivery of goods purchased online, Gromov added.