According to well-informed sources in Canada, Specsavers is about to rebrand to its own banner the practices of Image Optometry, the independent network of eighteen stores and franchises that the U.K.-based retail group took over a few weeks ago. Canada would then become the eleventh country where the brand is operating after the U.K., Ireland, the Netherlands, Norway, Sweden, Denmark, Finland, Spain, Australia and New Zealand. The company is said to target a network of 100 retail locations in the short term and 300 in the longer term. For this purpose, our contacts told us that Specsavers had already transferred to Vancouver a team of eight high-profile managers of the group who will operate under the management of Bill Moir, Canada general manager and still officially Australia-New Zealand trading director and global e-commerce manager according to his LinkedIn profile. Moir will be reporting directly to Nigel Parker, Specsavers’ chief strategy officer. The company declined to comment on this information.