Revo, the American brand of polarized sunglasses owned by Luxottica, will act as official eyewear sponsor of the 2012 Reel Rock Film Tour of climbing and other adventure films. The festival will consist of more than 300 screenings addressing more than 100,000 people in selected cities around the world. One of the films will show the recent ascent of the challenging Himalayan rout of the Shark's Fin of Meru by Jimmy Chin, a Revo testimonial.