Rip Curl has signed a five-year global licensing deal for eyewear with ADCL, the French designer and distributor of optical frames and sunglasses. The two companies have been working together in the European eyewear market since 2008, and over that period Rip Curl has achieved annual eyewear sales of 300,000 units. With the new deal, which takes effect in mid-2019, the Australian surf company will be providing ADCL with full marketing support and global distribution. According to its chief executive, Olivier Petitfils, ADCL has received numerous inquiries about Rip Curl eyewear from outside of Europe and identified “strong opportunities” in North and South America, Asia, Australia, Africa and the Pacific. Rip Curl was founded in 1969 to be “the ultimate surf company” and is based in the city Torquay. The company expects to expand its eyewear range and will focus strictly on premium distribution. It has lined up distributors in the U.S. and Canada and scouting other territories as well. ADCL is an independent company founded in 1994 and based in Montreuil, just outside of Paris. In 2001, it established a subsidiary called Aplus to distribute its Seawest and Piwatoo brands.

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