Rodenstock has won the 2010 Red Dot Award for Communication Design for its road show Rodenstock Partner Events 2008. The focus of the event was oversized glasses ? a detailed reproduction of the R 5220 spectacle frame from Rodenstock on a scale of 1:100. The giant glasses were used to separate the space where the event was held into two rooms, and also formed a screen for a film shown about Rodenstock. Six thousand products from 44 countries competed in the Red Dot awards, with 610 submissions winning recognition.