Rodenstock is launching a campaign for greater brand recognition at the point of sale (POS) featuring a display window competition. The Munich-based eyewear company is offering to opticians around the world standardized advertising materials to develop a clearly structured and consistent POS marketing strategy and facilitate brand recognition. A competition ...
Already an Eyewear Intelligence subscriber? Sign in here.
Buying a membership today will give you:
Or sign-up for a trial month for just 9,90€. To continue reading this article register now.