Rodenstock launched a new advertising campaign on Sept. 1. The campaign, including TV advertising, online advertising and point-of-sale support, was launched for the promotion of Rodenstock's new collection of corrective frames and sunglasses. The campaign, which is titled “My Style, My Statement,” is part of an international marketing campaign, which was developed with Serviceplan Campaign, a communication agency, and the photographer Timothy Barnes. Rodenstock also relaunched its website in Germany, which will be introduced internationally by mid-2015. The website includes interactive service tools for end consumers, such as an advisor for lenses and a 3D virtual fitting room for glasses.