Luxottica had inherited the Porsche Design eyewear license through its acquisition of Ray-Ban, which had held it for many years, developing mainly in the sunwear segment of the market. Rodenstock and Porsche Design Management in Salzburg have now announced that Germany's largest manufacturer of eyeglasses will take over the worldwide license, with effect from next Jan. 1.
The new agreement calls for an annual sales volume of several 100,000s of frames and sunglasses, with a novel push in prescription eyewear. Rodenstock, which has invested heavily on eyewear design over the past few years, plans to put out a collection of about 40 models in 2001. The Porsche Design collection will be managed by Rodenstock's NiGuRa subsidiary, which is specialized in licensed brands for frames. It will be marketed internationally through Rodenstock's present international network of subsidiaries and distributors.