Rodenstock will be reintroduced to the U.S. market by Egma Lens Factory in mid-2015. Egma, an optical distributor and lens manufacturer in the Middle East and North Africa region, has established a new laboratory and distribution center in Dallas, which features a state-of-the-art 15,000-square-foot optical laboratory to manufacture the full range of Rodenstock proprietary free-form lenses as well as antireflective coatings and photochromics.

The lab is headed by Poya Eghterafi, Egma's president and chief executive, who formed Egma last year. Alan Yuster, an industry veteran with 40 years of vision, lens and executive management experience, also leads the team as senior vice president, lenses. Yuster has worked with major eyewear technology companies, and held the position of vice president of lenses for Rodenstock USA in the 1990s. He worked until April 2014 for PFO Gobal.

Egma will present its own branded lenses as well as the Rodenstock branded lenses and frames at Vision Expo New York, on March 20-22.