The 25-year-old entrepreneur is targeting sales of €1 million in the first year of his start-up company, ending next May. Aside from small licensing deals with French sportswear brands like Airness, Jennyfer and Sinequanone, Romain Afflelou got the bright idea of licensing some of the major French soccer clubs, developing simple dual-color sunglasses with polycarbonate lenses for the fans to wear during their matches. One of the two colors is that of the team, matching the color of its replica jerseys.
The latest deal was announced at the beginning of December with the Paris Saint Germain team, joining the famous Olympique de Marseille, also known as OM, and five other first-league clubs from Bordeaux, Lille and Saint-Etienne. Romain Afflelou, who is considering starting his own brand at next year's SILMO fair, plans to sell OM branded glasses for 20,000 of the 5 million of the club's fans in France. The sunglasses carry a retail price of €50 each, or €35 for a children's model, and Romain Afflelou had the bright idea of offering a set of three frames for mom, daddy and their son, in a plastic transparent ball retailing as a Christmas present for €99. He would like to do the same with some foreign clubs.
This former disc jockey is coming out now with a new line of sunglasses for the famous Buddah Bar. The fact that he is one of the three sons of Alain Afflelou, owner of the biggest chain of franchised optical stores in France, is naturally a plus. The stores affiliated to his father's chain have exclusive rights to carry his prescription eyewear. On the other hand, his sunglasses can be sold everywhere, including the sporting goods stores.