Rudy Project, the Italian eyewear and helmets brand based in Treviso, has unveiled a new website at The revamped website is described as offering an easy and user-friendly experience to the consumer regardless of the device on which it is being viewed, whether a computer, tablet, smartphone or web TV. The Italian site has also seen a revamp of the e-commerce part in order to facilitate the shopping experience. is currently available in an international English version as well as in Italian, but versions in French and German are in the pipeline.