Rudy Project, which has been branching out into golf and other sports lately, has set up a French sales subsidiary. Based in Monte-Carlo, it will take over the distribution from José Alvarez, a distributor specializing in cycling products. The latest model of eyewear from Rudy Project is the Horus, a wrap-around frame that features the patented RX-Swap clip system, which allows quick lens replacement. In addition, the new model uses an adjustable Ergo3Max nosepiece made of injected thermoplastic material.