Rudy Project will be the title sponsor of the first Relay Marathon, which will take place next July 21 at Volpago del Montello, in Northern Italy, as part of the Marathon World Championships for mountain biking, which has been renamed “Le Terre Rosse” (red earth). One hundred teams are expected to participate in the new race. Each team will see three bikers alternate in the race, each cycling for 30 kilometers and making a 950-meter climb.