Safilo continues to book new licensing agreements. The latest one is a five-year deal for a collection of women's and men's sunglasses and optical frames that will be sold from January 2018 under the Rag & Bone label. Safilo describes Rag & Bone as a brand that distinguishes itself through a combination of British understated heritage, modern and edgy New York-inspired designs and a commitment to craftsmanship with fine materials. With the choice of this directional brand, Safilo indicates that it is catering to an interesting shift taking place in the market toward new, trendy and experimental brands.