Safilo Group has appointed Henri Blomqvist to the newly established role of global commercial director. He will report to the group chief executive, Luisa Delgado, and will oversee all commercial wholesale operations worldwide. Blomqvist spent the last 10 years at Procter & Gamble, where he held a variety of roles in the areas of sales and commercial management for several global brands, most recently as international commercial leader of Braun. He has held local, regional and international roles covering a variety of countries, including Nordic ones, parts of Western Europe, Russia, Turkey, the Middle East, Korea and Australia. The new global leadership role is expected to favor the transformation of Safilo into a global firm while preserving local entrepreneurship, the company said. The group is present internationally through 30 owned subsidiaries in primary markets in America, Europe and Asia, and exclusive distributors. Safilo produces and distributes its house brands, namely Safilo, Carrera, Polaroid, Smith Optics, and Oxydo, as well as 20 licensed brands.