Safilo has completed the acquisition of Polaroid Eyewear. The Italian company says it has ambitious development projects for the brand in Europe and in some significant markets where it is currently under-represented and where Safilo's distribution network will allow a prompt and solid expansion. The takeover will also give the group an opportunity to increase its offer of polarized products. It coincides with the 75th anniversary of the brand. Polaroid will occupy an important place alongside other house brands such as Carrera, Safilo and Smith.

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