Safilo has signed a new exclusive agreement with Dr. Mazen Fakeeh C. Healthcare Company for the distribution of all the brands in Safilo's portfolio in Saudi Arabia. The contract, whose terms were not disclosed, was entered into effect in mid-June. Two new showrooms, in Jeddah and Riyadh, will help boost sales across the country. Meanwhile, Safilo has announced the renewal of its long-standing partnership deal with Optitalia Gulf, which covers the distribution in Bahrain, Oman, Qatar, the United Arab Emirates and Kuwait. The partnership between the Italian eyewear group and Optitalia Gulf has been going on for more than 25 years. In 2014, Safilo opened a subsidiary in Dubai to supervise the India, Middle East and Africa (Imea) region. The company said this region posted double-digit growth in 2016, for the second consecutive year. In April of this year, Safilo teamed up with Noor Gostaran Azin Aryan to distribute its frames in Iran.