Safilo licenses David Beckham, thinking digital

The former English football player has signed a global 10-year license agreement with Safilo for the production and distribution of men's sunglasses and prescription frames under his name. The company's first David Beckham collection will be launched in January 2020. Beckham has had no previous license agreement for eyewear.

Keep reading this article by becoming a member


Enjoy unrestricted access to Eyewear Intelligence

To continue reading this article subscribe now

  • Unlimited access to our highly trusted industry insights and analysis
  • Benchmark yourself against the market and competitors
  • Find inspiration to drive your business forward
  • Stay up to date with new business models and startups

If you aren’t ready to subscribe now, you can REGISTER FOR FREE. Already an Eyewear Intelligence subscriber? Sign in here.