Safilo has created a new business region combining the U.K. and Ireland with the Nordic countries of Iceland, Sweden, Finland, Norway, Denmark, and the Baltics. The new Northern region will be led by Fréderic Laffort, who will also maintain his roles as country manager of Safilo U.K. and global department stores channel leader.

In thisregion, Safilo said it will focus on the Carrera, Polaroid and Smith brands. The company is also opening a new Safilo showroom in Stockholm, which adds to more than 20 showrooms for the company worldwide. The latest openings included the new showrooms in London, Zurich, Hong Kong, Dubai and Mexico City.

Meanwhile, the company has announced the appointment of Joanna Onland as a new member of its executive team, effective Oct. 1. She will lead Western Europe and global key accounts. Most recently, Onland worked at Diesel for its European business, while previously working for Diesel's Southern Europe division and formerly as its imaging director for Benelux. Onland was born in the Netherlands and has the Dutch and British nationalities. She brings to her new role 27 years of international wholesale and retail experience in fashion apparel, luxury and fragrances. Earlier in her career, she worked for Coty and La Prairie, with different commercial and business development responsibilities, in the U.S. and Europe.