Safilo revealed that Smith, the company's brand of helmets, goggles and sunglasses, is achieving 14 percent of its global revenues via its own e-commerce platform. Across the group, online sales have reached 20 percent of overall sales when pure third-party e-commerce players are included in the tally. Products featuring ChromaPop polarized lens technology are “growing disproportionally” through e-commerce, representing over 40 percent of Smith's overall eyewear sales on the internet and 70 percent of all its sales of goggles.

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