Safilo will focus on Polaroid, repositioning Carrera

Seriously hurt by the loss of the Armani licenses, Safilo confirmed plans to significantly develop its proprietary brands, which represent about 20 percent of its total sales, but the focus seems to have shifted to the recently acquired Polaroid brand, which benefits from a strong image, from Carrera, which will ...

Keep reading this article by becoming a member

barrier_image_OIC

Enjoy unrestricted access to Eyewear Intelligence

To continue reading this article subscribe now

  • Unlimited access to our highly trusted industry insights and analysis
  • Benchmark yourself against the market and competitors
  • Find inspiration to drive your business forward
  • Stay up to date with new business models and startups

If you aren’t ready to subscribe now, you can REGISTER FOR FREE. Already an Eyewear Intelligence subscriber? Sign in here.